PPC Engine (Lite) – Your Google Ads Launchpad

While Local SEO is a crucial long-term strategy, sometimes a business needs to generate leads now. Google Ads is the most powerful tool for getting in front of customers at the exact moment they are searching for your services. However, for a business new to paid advertising, the platform can be complex, and there’s a real risk of wasting money without seeing results.

The Lite Engine is designed to be your perfect entry point into the world of Google Ads. We eliminate the guesswork and risk by setting up a small, highly-targeted search campaign focused on one or two of your most profitable services. Our goal is to get your phone ringing with qualified leads, establish a baseline cost-per-lead (CPL), and show you the power of being at the top of Google, all within a controlled budget.

This service is a low-risk way to test the waters of paid search and add a new, immediate lead source to your marketing mix. We handle all the technical setup and professional management, allowing you to see real results and build confidence in paid advertising.

Problems Solved …

  • Need Leads

    Problem: “I need more leads for my business now, but I can’t wait months for SEO to fully kick in.” Solution: We launch a targeted paid ad campaign that can start generating phone calls and website inquiries within days of going live.

  • Money Hole

    Problem: “I’m worried about wasting money on Google Ads because I don’t know what I’m doing.” Solution: We provide a low-risk, professionally managed entry point, starting with a small, controlled campaign focused on your most profitable service to prove the concept.

  • Ad Copy Experience

    Problem: “I don’t have the time to learn how to write ads, choose keywords, and manage a complex campaign.” Solution: We handle the entire professional setup from start to finish, based on our proven blueprint for what works for local service businesses.

  • ROI Tracking

    Problem: “I just want to know if spending money on ads can actually make my phone ring.” Solution: Our primary goal for this package is to deliver tangible results, providing you with clear data on the calls and leads your investment is generating.

PPC Engine (Lite) Features

  • Single Search Campaign Setup:

    We will build and launch one professional Google Ads search campaign focused on 1-2 of your core, high-value services.

  • Core Keyword Research:

    We perform foundational keyword research to target the terms that local customers are actively searching for when they need your help.

  • Professional Ad Copywriting:

    Our team writes clear, compelling ad copy and ad extensions designed to stand out from the competition and encourage clicks from qualified customers.

  • Precise Geographic Targeting:

    We configure your campaign to only show ads to potential customers within your specific service area, eliminating wasted spend.

  • Basic Conversion Tracking:

    We set up tracking for phone calls made directly from your ads and submissions from your website's primary contact form.

  • Monthly Performance Report:

    You receive a straightforward PDF report each month summarizing key metrics like clicks, impressions, and the number of leads generated.

The SiteEngine Difference
Our Lite Engine is more than just a basic setup; it's a strategic first step. Unlike automated or "set it and forget it" services, we apply our deep knowledge of local service businesses to ensure your very first campaign is built on a foundation of best practices. We focus on getting you tangible results and clear data from the start, setting the stage for future, scalable growth and preventing the wasted budget that comes from common DIY mistakes.
  • Strategic Campaign Build: We begin with a strategy call to identify your single most profitable service to target for the initial campaign. This ensures we focus your budget for maximum impact and a high probability of early success.
  • Google Ads Platform Expertise: We use the professional Google Ads platform to build your campaign from the ground up, implementing proper structure, ad groups, and conversion actions from day one.
  • Conversion-Focused Copy: Our ad copy is written not just for clicks, but for conversions. We use language that speaks directly to a potential customer who has an urgent need for your services.
  • Active Monitoring & Initial Optimization: During the first month, we actively monitor your new campaign, analyze the initial data, and make optimizations to improve performance.
  • Clear, Simple Reporting: We distill the complex data from Google Ads into an easy-to-understand monthly PDF report. We focus on the metrics that matter most to you: how many people clicked and how many people contacted your business as a result.

Why This Works For You ...

The PPC Engine (Lite) is the smartest, lowest-risk way to determine if paid advertising is the right growth lever for your business. It allows you to leverage our professional expertise to get started on the right foot, generating immediate leads while gathering valuable data for future, more aggressive campaigns.

Your Competitive Advantage: While your local competitors are either too intimidated to try Google Ads or are actively wasting money on poorly configured DIY campaigns, you will be running a small, professional, and targeted campaign managed by experts. This allows you to intelligently tap into the power of paid search, generating immediate leads and market data while your competition is still guessing.

Add This SiteEngine