Need More Service Calls? Get Your Phone to Ring, Starting This Week.
While SEO builds your long-term authority, sometimes you need to generate high-quality leads right now. Our PPC (Pay-Per-Click) Engine is the “faucet” you can turn on to drive immediate, targeted traffic from customers who are actively searching on Google for the services you offer.
We start by understanding your business. We’ll identify your most profitable services, define your ideal customer, and analyze your service area to build a campaign strategy that targets the best possible leads, not just generic traffic.
Our team handles the entire technical setup. This includes in-depth keyword research, writing compelling ad copy that stands out, and structuring your campaigns.
We don’t “set it and forget it.” Your campaigns are monitored and optimized continuously. We work to eliminate wasted spend, test new ad copy, and refine your targeting to improve your Cost Per Lead over time.
You will always know how your investment is performing. We provide clear, easy-to-understand reports focused on the metrics that actually matter: how many leads you received and what it cost to get them.
We build a strategic system designed to turn your advertising budget into profitable, booked jobs.
Our Lead Generation Engine.
At SiteEngine, a Google Ads campaign is a core component of The SiteEngine Blueprint™. It’s not just about getting clicks; it’s about engineering a predictable system for growth. We treat your advertising budget like a direct investment in your business, with every part of the process designed to deliver clear, measurable results and a positive return.
Our managed PPC service is the fastest, most effective way to place your business at the very top of Google, right in front of motivated customers at the exact moment they need you.
Our Blueprint for PPC Success
We follow a proven, four-step process to ensure your advertising campaigns are built for profitability and managed with transparency.
Strategy & Discovery
We start by understanding your business. We'll identify your most profitable services, define your ideal customer, and analyze your service area to build a campaign strategy that targets the best possible leads, not just generic traffic.
Campaign Build & Launch
Our team handles the entire technical setup. This includes in-depth keyword research, writing compelling ad copy that stands out, and structuring your campaigns according to Google's best practices for maximum performance.
Continuous Optimization
We don't "set it and forget it." Your campaigns are monitored and optimized continuously. We work to eliminate wasted spend, test new ad copy, and refine your targeting to improve your Cost Per Lead over time.
Transparent Reporting
You will always know how your investment is performing. We provide clear, easy-to-understand reports focused on the metrics that actually matter: how many leads you received and what it cost to get them.
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Lite |
Pro |
Pro+Plus |
Enterprise | |
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Professional Campaign Setup | ||||
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Keyword Research & Management | ||||
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Professional Ad Copywriting | ||||
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Ongoing Negative Keyword Management | ||||
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Google Local Service Ads (LSA) | ||||
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Ad Copy A/B Testing | ||||
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Audience Targeting & Remarketing | ||||
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Conversion Tracking | ||||
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Detailed Monthly Performance Report | ||||
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Performance Max Campaigns | ||||
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Call Tracking & Revenue Attribution | ||||
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Live Interactive Dashboard | ||||
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Competitor & Market Share Analysis | ||||
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Quarterly Business Reviews | ||||
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YouTube & Display Ad Campaigns | ||||
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CRM & Sales Data Integration |
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PPC Engine (Enterprise)
Our ultimate advertising service for established market leaders. The Enterprise Engine is designed for large or multi-location businesses, deploying advanced campaigns across all of Google’s platforms to achieve full market saturation and build a dominant brand.
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PPC Engine (Pro-Plus)
Move beyond tracking simple leads and start tracking actual revenue. This advanced service integrates our “Call Tracking & ROI Engine” to connect your ad spend directly to booked jobs, allowing us to optimize your campaigns for maximum profitability.
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PPC Engine (Pro)
For the growing business ready to increase lead volume, this service expands your reach with multiple campaigns and unlocks the power of “Google Guaranteed” Local Service Ads to build instant trust and win more customers.
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PPC Engine (Lite)
Start generating immediate leads with a professionally managed, budget-friendly ad campaign. This starter package is designed to get your service business visible on Google quickly, prove the concept of paid advertising, and gather valuable data with minimal risk.
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Advanced CRM & Workflow Automation Engine
Eliminate manual data entry and connect your lead generation directly to your operations. This advanced service integrates your website’s lead forms with your primary business management software (like ServiceTitan or Field Edge), creating a seamless and automated workflow.
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Call Tracking & ROI Engine
Stop guessing and start knowing exactly what your marketing dollars are doing. This Engine implements an advanced system to track every incoming lead back to its source—whether Google Ads, SEO, or Facebook—and measures your true Return on Investment (ROI).
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Local Service Ads & PPC Campaign Engine
Put your Service business at the very top of Google’s search results for customers who need help now. This ongoing service Engine manages targeted Google Ads and “Google Guaranteed” Local Service Ads to drive an immediate and predictable flow of high-intent service calls.
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Email Marketing Automation Engine
Turn your customer list into your most powerful sales asset. This Engine implements a professional email marketing system to automatically follow up with new leads and send timely reminders to past customers, driving sales and repeat business.
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Social Media & Reputation Management Engine
Turn your social media presence into a powerful trust-building asset. This Engine sets up and optimizes a professional Facebook Business Page, then integrates your activity, reviews, and project photos seamlessly with your website.
