PPC Engine (Pro) – Increase Lead Volume & Build Trust

You’ve proven that paid advertising works for your business, and now you have the capacity to handle more jobs. The next challenge is to scale your lead generation efforts intelligently, moving beyond a single service to capture a wider range of customers and establish your brand as a market leader. This requires a more sophisticated advertising strategy focused on both reach and reputation.

The Pro Engine is designed for this exact stage of growth. We expand your reach by building and managing targeted campaigns for your full range of services—from high-value installations to common repairs. More importantly, we manage your application and profile for Google’s Local Service Ads (LSA) program. This is the platform that puts your business at the very top of the search results with the green “Google Guaranteed” badge, a powerful symbol of trust that can dramatically increase your call volume from high-intent customers.

This Engine moves beyond basic lead generation and into active market expansion. It’s a comprehensive service designed to make you one of the most visible and trusted service businesses in your area’s search results.

Problems Solved …

  • Local Domination

    Problem: “I want my business to appear at the very top of Google with the ‘Google Guaranteed’ badge, but the process seems complicated.” Solution: We manage your entire Local Service Ads application and campaign, guiding you through the verification process to earn the badge that builds immense trust with customers.

  • Diversified Campaigns

    Problem: “We’re getting calls for one service, but I want to generate leads for all the different services we offer.” Solution: We create separate, targeted campaigns for each of your core services, allowing us to allocate budget specifically to grow the most profitable parts of your business.

  • A/B Testing

    Problem: “I know my ads could be performing better, but I’m not sure how to improve them.” Solution: We continuously A/B test your ad copy and landing pages, using data to refine your messaging and ensure your ads are converting at the highest possible rate.

  • Customer Remarketing

    Problem: “I know people visit my website but don’t contact me right away. I lose them forever.” Solution: We set up remarketing campaigns to show follow-up ads to previous website visitors as they browse other sites, giving you a powerful second chance to win their business.

  • Wasteful Ad-spend

    Problem: “My ad results are okay, but I feel like I could be getting more out of my budget.” Solution: We actively manage your campaigns to eliminate wasted spend on irrelevant keywords and clicks, ensuring your budget is focused on generating qualified leads.

PPC Engine (Pro) Features

  • Everything in the Lite Engine

    plus:

  • Google Local Service Ads (LSA) Management:

    We manage your entire LSA profile, from the verification process to help you earn the "Google Guaranteed" badge to setting budgets and managing disputed leads.

  • Multiple Campaign Management:

    We create and manage distinct campaigns for your different core services, allowing you to attract a wider variety of customers and allocate budget effectively.

  • A/B Testing for Ad Copy:

    We continuously test different ad headlines and descriptions to identify the messages that drive the highest click-through and conversion rates.

  • Ongoing Negative Keyword Management:

    We actively monitor search term reports and refine your negative keyword lists to consistently reduce wasted ad spend on irrelevant clicks.

  • Audience Targeting & Remarketing:

    We set up remarketing campaigns to show ads to people who have previously visited your website, keeping your brand top-of-mind.

  • Detailed Reporting & Analysis:

    Your monthly reports will include deeper analysis of which campaigns and services are performing best, along with strategic recommendations for the next month.

The SiteEngine Difference
Our Pro Engine service is where our deep expertise in local service businesses truly shines. We go beyond standard PPC management to leverage the platforms that matter most to the trades, like Google Local Service Ads. We understand the nuances of marketing different services—an emergency repair lead is different from a quote request for a major project—and we build a sophisticated campaign structure to capture them all effectively.
  • LSA Onboarding Expertise: We act as your guide through the entire LSA verification process. We help you compile the necessary documentation for background checks, license verification, and insurance submissions to get you qualified for the program as efficiently as possible.
  • Advanced Campaign Structure: We build a multi-campaign account structure that allows for precise budget allocation and performance tracking across your different business units (e.g., Residential Repair vs. Commercial Installation).
  • Continuous Optimization Cycle: Our management is a continuous cycle of testing and refinement. We analyze performance data weekly to adjust bids, pause underperforming keywords, and allocate more budget to the ads and services that are delivering the best results.
  • Remarketing Audience Building: We set up the necessary tracking codes on your website to build valuable remarketing audiences, allowing us to deploy targeted campaigns that re-engage potential customers who have already shown interest in your brand.
  • Actionable Analysis: Our monthly reports are more than just data dumps. We provide clear, written analysis that explains what happened, why it happened, and what our strategic plan is for the upcoming month to continue improving results.

Why This Works For You ...

The Pro Engine is an investment in aggressive, strategic growth. It moves beyond simply getting leads and focuses on optimizing your ad spend to capture a larger share of your local market across all your valuable services. By leveraging powerful trust signals like the “Google Guaranteed” badge, this Engine positions your business as a top-tier, highly credible choice in a crowded market.

Your Competitive Advantage: Your competitors are likely running a single, generic ad campaign. You will have a sophisticated, multi-campaign strategy that includes the powerful “Google Guaranteed” badge through Local Service Ads. This immediately elevates your perceived trust and professionalism above everyone else in the search results, allowing you to attract more qualified leads and capture market share while your competition struggles to stand out.

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