Building sales funnels completely changed all the online businesses in which I implemented them, and allowed me to scale them way faster than I would have done before. In this article, I will tell you exactly what is a sales funnel, and why you should actually implement one (or more!) in your online business.
What is a Sales Funnel?
A sales funnel consists of a succession of steps in which your visitors can go through, the goal usually being to convert a visitor that never heard about your business to a happy customer.
The steps themselves can be typical web pages with content, but also emails, or messages on Facebook Messenger. Funnels can be completely linear (just a succession of steps) or more complex with branches that can lead to different paths depending on the actions taken by the visitor.
A typical sales funnel will, for example, consist of a landing page with some content, a sales page, a checkout page, and a confirmation page. In addition to that, the usual sales funnel will have an email sequence attached to it, for example to send people back to the sales page in case they didn't buy the first time.
You can, of course, have many of them in your business, for example, if you have several different types of products you are selling to your customers.
Sales funnels are typically associated with paid traffic, to bring visitors to the start of the funnel, but also to bring back people in the funnel (retargeting) if they didn't move to the next step of the funnel as expected.
Note that I specifically talk about sales funnels in this article, but funnels can also have other goals, like lead generation.
Why You Need a Sales Funnel in Your Business
When I started my first online business selling eBooks, I didn't have a single funnel, actually, I didn't even know what it was. We just had traffic going to articles on our blog, we captured emails on some of those articles (by asking people to join our newsletter), and people who signed up got added to an email sequence. Inside this sequence, we talked about our brand and then directed them to our eBook offering in the hope that some of them would buy. And then at the end of the month, we just had a look at how much money we made.
It was actually working, but I quickly realized that it was impossible to scale. We were not guiding our visitors at all. There were just coming on the site, checking what was available, and then bought something or not. It was therefore impossible to know what steps there were taking from being a simple visitor to becoming a customer, and how we can replicate that on fresh new visitors. With this model, we could also not run any kind of paid advertising, as we had no idea how to actually track what people were doing once they landed on our site.
And that's exactly why you need one (at least) sales funnel in your online business. It will allow you to really guide your visitors through the different steps of the process, from being just a visitor to becoming a customer. Not only it will be more clear for them, but with a sales funnel you can know exactly who is at which step of the customer journey, and therefore you can really help them go to the next step.
Moreover, that's what will allow you to really scale your online business. Indeed, with a sales funnel you can understand exactly how many people arrive on a landing page (the first step of your funnel), and then end up leaving their email (for example to download a lead magnet) and become leads. This means that you can then send paid traffic to this landing page (for example using Facebook ads), and know exactly how much it costs to acquire a new lead for your business. And later down the funnel, how much it costs you to acquire a customer, and what is the average lifetime value (LTV) of a customer.
With those numbers, you can then raise the amount of paid traffic you send to your funnel and therefore scale your business at will. For my own business that I mentioned before, everything changed when we started to send people into funnels rather than just on pages on our site, and we quickly were able to grow the business as a result. Therefore, I really recommend you to implement a sales funnel in your online business, or actually even start by building a funnel if you are setting up a new business.
How to Get Started?
Funnels can be quite complex to set up, as you need to articulate several pages that are interacting with each other, as well as adding people to email sequence for example. Usually, you would actually need to make several pieces of software work together to create even a simple funnel: a page editor for the content, an email marketing client, and some analytics software to understand what is happening inside your funnel. And that's before even building anything.
Well, SiteEngine was specifically made to simply all of that. First, you can do everything inside SiteEngine, from quickly building beautiful pages with our built-in templates to setting up email sequences and watching analytics right inside the application. We also developed a graphical funnel editor that will allow you to build simple or complex sales funnels in no time, without a single line of code. And on top of that, we also created funnel templates, to allow you to create funnels from existing templates in just one click. I'll finish with that, but you can even control paid traffic directly from SiteEngine, for example, drive traffic from Facebook Ads without even leaving your funnel editor in SiteEngine.
So I hope this article showed you why you really need to create one or more sales funnels for your online business, as it can really change everything and allow your business to grow & prosper.